Where The Economist seeks to help readers do their jobs better by giving them the information to make more informed decisions on behalf of their clients, investors or constituents, Intelligent Life's role is to help readers form their own conclusions about how new trends and innovations will affect them in their personal lives. In short, Intelligent Life is for those with a curious turn of mind who want to know not just the whats and whens of social innovation, but also the whys and wherefores -- so they may nudge the forces of change somewhat more in their own personal favour.