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Presenting Honda's New Accord 'Rube Goldberg' Edition

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Presenting Honda's New Accord 'Rube Goldberg' Edition
Topic: Miscellaneous 4:57 pm EDT, Jun 30, 2003

"Six hundred and six takes it took, and if they had been forced to do a 607th it is probable, if not downright certain, that one of the film crew would have snapped and gone mad...

At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward. During the pre-shoot set-ups, film assistants had to tiptoe round the set so as not to disturb the feather-sensitive superstructure of the arranged metalwork. The slightest tremor of an ill-judged hand could have undone hours of work."

This is an amazing commercial that has to be seen to be believed. The company took a Honda to pieces and made a huge contraption out of it. This is done in one shot, after 606 takes. No effects, no tricks.

The crabwalking windshield wipers are creepy!

Postscript - Of course I should have known that this would have been memestreamed months ago! What a great bunch.

Presenting Honda's New Accord 'Rube Goldberg' Edition



 
 
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