Keep the Cheap Wine Flowing - Freakonomics - Opinion - New York Times Blog
Topic: Society
9:25 pm EDT, Aug 4, 2008
The bottom line is that in blind wine tastings, there is a zero or even slightly negative correlation between the ratings of regular people and the price of the wine they are drinking; for experts the relationship between rating and price is positive.
This was on Consumerist today. I'm TOTALLY going to get some Star Wars stickers and start adding them to the trucks that are parked in my neighborhood each day :)