This is the end
Beautiful friend
This is the end
My only friend, the end

Of our elaborate plans, the end
Of everything that stands, the end
No safety or surprise, the end

We gave it a great send off over the last few days. Many drinks. Many toasts. To those who aren't here, but who got us here. To those that did without to build something great. But all good things come to an end. And now it's gone.

Remember Mantra #2

Make it work. Then make it great. Then take it live. Then change the world. Then make your money. Then make it free. Then start again.

The death of a company