Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Here’s a walk through the various logo options, with some of Sol’s thoughts.

Really, 08ama?

I guess there are not a lot of political years where leet speak works, considering an even number. As far as I know, 2 or 6 don't really transcribe...

Obama logo ideas that weren’t chosen | Logo Design Love