terratogen wrote:

This is just incredibly stupid.

Is it? The town of 120 gets more recognition, and as suburb, that's a good thing. They get free publicity, along with free TV and signage. There is a set of people who will now visit Dish, Texas who otherwise would never have visited Clark, Texas. Dish gets cheap media coverage and advertising. Where is the downside?

RE: Texas town renames itself 'Dish' to get free TV - Yahoo! News