] While I'm on the topic of mediated personae, something
] that came up during that CBC taping, last night (for me,
] anyway) was the idea that blogging (or even posting to
] fora) represents the democratization of the mediated
] persona. Literally anyone can have one, now, or several.
] I am an exception to this, because I have mine via the
] printed word, the oldest mass medium on the planet, and
] this website is maintained by a publishing company that
] belongs to an even larger corporation owned in turn by
] shapeshifting reptiles from Beta Reticuli, but the rest
] of you, today, are free to mass-mediate your own
] personae. Which was formerly, hugely, not the case.
] Choose a handle, post: you're mediating a persona.

William Gibson - SOMEONE WONDERS... - Media perception and blogs