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Invention: All-knowing browser - tech - 10 April 2007 - New Scientist Tech

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Invention: All-knowing browser - tech - 10 April 2007 - New Scientist Tech
Topic: Technology 1:34 pm EDT, Apr 12, 2007

All-knowing browser

Ever given false information when prompted for personal details by a website? Don't worry, the US copying and computing company Xerox hopes to eliminate that kind of questioning because it believes it can get the information without even asking.

Even if you choose not to reveal who you are, Xerox says it can determine demographic information such as your age, sex and perhaps even your income by analysing the pattern of pages you choose to access on the web and comparing them to a database of surfing patterns from other users with a known background.

Xerox suggests that the idea could be used by online merchants and advertisers who want to identify the types of users visiting their websites.

Of course, the approach will only work so long as different people do not use the same browser profile. And, unfortunately, the patent application does not address possible privacy concerns.

Read the full all-knowing browser patent application.

Invention: All-knowing browser - tech - 10 April 2007 - New Scientist Tech



 
 
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