I've been reading some 10K forms recently. They are, to put it mildly, dry (like Kissinger Dry but without the occasionally and awkwardly worded sex joke). However the fixed and rigid format of them is somehow pleasing. Don't get intimidated! I have found it especially helpful to read a 10k report of a company you don't really know along something that you do. I've been using eBay's 2007 10K form as my Rosetta stone.