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A very interesting interview with Michael Powell

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A very interesting interview with Michael Powell
Topic: Technology 3:04 pm EDT, Sep  6, 2003

] When CBS goes to sell advertising, don't doubt for a
] second, that Madison Avenue rep asks why should we pay
] you that when we can do it on the Internet (or somewhere
] else) ... The reality is their value is diminished and
] fragmented by the ability to reach consumers other ways.
] It's already happened. That's an objective fact.
] [Broadcast] television used to own 80 percent of the
] viewership in the United States. It's below 50 percent.
] That's amazing.

Michael Powell talks about the impact of the internet on politics, education, marketing, and news. Some very interesting and frank observations from someone who is up to their neck in it.

A very interesting interview with Michael Powell



 
 
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