] "These people don't tune into today's radio channels
] which are aimed at a young audience. Our service allows
] them to discover their own music," Ashcroft said.
]
] Consumers can tailor the music stream by pressing a
] button on their phone to indicate they like or dislike a
] song.
]
] "It's self-learning. The channel will adapt over time,"
] Ashcroft said, adding wireless carriers are expected to
] charge a monthly fee of between 10 to 15 euros for the
] service.
]
] Sony's service, for which it has no name yet, will work
] on advanced multimedia handsets running on the Symbian
] software system, available on phones from Nokia, Siemens
] AG, Sony Ericsson, Sendo and others.

Sony to deliver collaborative filtered music over cellphones.