"People lost their virginity to this music, got high for the first time to this music," Densmore said. "I've had people say kids died in Vietnam listening to this music, other people say they know someone who didn't commit suicide because of this music…. On stage, when we played these songs, they felt mysterious and magic. That's not for rent."

I always liked the Doors. Seemed like real music. I also recall the experience of seeing Led Zeppelin in an ad for Cadillacs to be a rather jarring contrast. My image of the Cadillac is refined, comfortable, and boring. Unless its an Escalade, which is another matter entirely, but neither evokes 70s rock music for me. W1ld informed me that I'm not the target market for this and so I'm just not going to get it. Its people in their 60's who were rock'n out to Zeppelin in their 20s who might pay attention to the ad because of the music. In any event, I get why Densmore doesn't want them using Doors music, and I'm glad.

Ex-Door Lighting Their Ire - Los Angeles Times