Ok, art is supposed to be subjective but wtf was he thinking?

COPENHAGEN, Denmark (AP) -- An artist with 780 gallons of red dye, three fire hoses and a 20-member crew at his disposal went to Greenland in search of a blank canvas large enough to accommodate his creative impulse.

The result is a blood-red iceberg now sitting off the country's western coast.

"We all have a need to decorate Mother Nature because it belongs to all us," Danish artist Marco Evaristti said Thursday. "This is my iceberg; it belongs to me."

Just how Greenlanders view his masterpiece isn't clear yet. There was no immediate reaction from authorities, who are generally very protective of their unspoiled environment.

Danish artist dyes iceberg red - Why?