Make us a slogan we can't refuse, the state of New Jersey said. We got your slogan right here, the people replied.

Here were a few of the suggestions from the CNN article:

"New Jersey: You Got a Problem With That?"
"NJ: How You Doin'?!"
"Most of Our Elected Officials Have Not Been Indicted."
"New Jersey: We'll Win You Over" (ed: That one cost $260,000)
"Get Away, Without Going Far Away"
From Ol' Blue Eyes to the Boss: Jersey Is Singing Your Song."
"Born to Fun."
"Bada Bing! Choose New Jersey"
"New Jersey: It Always Smells Like This"
"New Jersey: Come Glow With Us"

Too much Sopranos. Here are a few of my own:

"New Jersey: Everything is cool, really. Just don't drink the water in Ocean County."
"New Jersey: Our police force looks forward to meeting you."
"New Jersey: The authority on government corruption."
"New Jersey: The Diner and Mall capital of the world."
"New Jersey: A nice place if you have money."
"New Jersey: Less traffic than LA."
"New Jersey: Where you don't pump your own gas."
"New Jersey: The Statue of Liberty is OURS."
"New Jersey: The largest chemical producer in the United States."
"New Jersey: Home of the nations oldest beer brewery."
"New Jersey: Rated better than Lebanon."
"New Jersey: We'll make you into a man, or kill you."
"New Jersey: Nothing is illegal here as long as you don't get caught."
"New Jersey: The home of pork roll."
"New Jersey: The opposite of Texas."
"New Jersey: The only state with it's own version of the devil."
"New Jersey: Where counties are considered metropolitan areas."
"New Jersey: Birthplace of the electric guitar, sound recording, movies, the light bulb, telephone, radio broadcast, and the commercial nuclear reactor."
"New Jersey: Because Jack Nicholson, Bruce Springsteen, Alan Ginsberg, Alexander Hamilton, Grover Cleveland, Woodrow Wilson, Walt Whitman, Jerry Lewis, Bruce Willis, Caesar Romero, Ice-T, Danny DeVito, Joe Pesci, Joe Piscopo, Paul Simon, John Travolta, Dave Thomas, Ray Liotta, and Frank Sinatra make up for Bon Jovi, Tom Cruise, Robert Blake, Meryl Streep, and Sebastian Bach."

I could go on...

New Jersey slogans